| 
  • If you are citizen of an European Union member nation, you may not use this service unless you are at least 16 years old.

  • Stop wasting time looking for files and revisions. Connect your Gmail, DriveDropbox, and Slack accounts and in less than 2 minutes, Dokkio will automatically organize all your file attachments. Learn more and claim your free account.

View
 

Media Unit

Page history last edited by PBworks 13 years, 11 months ago

Media and Advertising Mini Unit

 

Week One

Monday: Introduction

How many of you have a television?

Etc

What is media? What is advertising?

Take PBS Quiz and Discuss

Introduce Media Project

HW: TV Ad Matrix

 

Tuesday: What did you see?

Groups chart ads into categories

Poss: toys, food/drink, beauty/health, tv/movies

Begin discussion of advertising techniques

Testimonial, Celebrity, Lifestyle, Bandwagon

For each technique we discuss, we will find/examine a print ad and then discuss/analyze it.

Then each group will make an ad for their book, using that strategy.

 

Weds-Friday: Continue learning and analyzing techniques

Ask yourself questions and talk back!

 

Week Two:

Monday: Target audience and Demographics

Happy Meals

Whose Best Friend?

 

Tuesday: Fact vs. Opinion in Advertising

 

Weds: Groups review all techniques and tricks. Then decide which technique they’d like to use for their book ad campaign.

Begin working on print ads.

Target audience: 6th and 7th graders (hopeful exchange with Ms F’s 7th grade ELA)

Thursday/Friday: Inservice

 

Week Three:

Monday: Analyzing TV ads

(poss Jean Kilbourne video?)

 

Tues/Weds: Finish Print Ads and Create a Commercial/skit

 

Thurs/Fri: Perform for 6th and 7th Graders. Hand out print ads as playbills.


TV Ad Matrix

 

Name_____________________________ Class_______ Date________________

 

 

Day of Week__________________ Date____________

Time Watching________ to ________ Show(s) Watched___________________

 

  1. Product Advertised Interesting/Notes

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Day of Week__________________ Date____________

Time Watching________ to ________ Show(s) Watched___________________

 

  1. Product Advertised Interesting/Notes

Comments (0)

You don't have permission to comment on this page.