Week One
Monday: Introduction
How many of you have a television?
Etc
What is media? What is advertising?
Take PBS Quiz and Discuss
Introduce Media Project
HW: TV Ad Matrix
Tuesday: What did you see?
Groups chart ads into categories
Poss: toys, food/drink, beauty/health, tv/movies
Begin discussion of advertising techniques
Testimonial, Celebrity, Lifestyle, Bandwagon
For each technique we discuss, we will find/examine a print ad and then discuss/analyze it.
Then each group will make an ad for their book, using that strategy.
Weds-Friday: Continue learning and analyzing techniques
Ask yourself questions and talk back!
Week Two:
Monday: Target audience and Demographics
Happy Meals
Whose Best Friend?
Tuesday: Fact vs. Opinion in Advertising
Weds: Groups review all techniques and tricks. Then decide which technique they’d like to use for their book ad campaign.
Begin working on print ads.
Target audience: 6th and 7th graders (hopeful exchange with Ms F’s 7th grade ELA)
Thursday/Friday: Inservice
Week Three:
Monday: Analyzing TV ads
(poss Jean Kilbourne video?)
Tues/Weds: Finish Print Ads and Create a Commercial/skit
Thurs/Fri: Perform for 6th and 7th Graders. Hand out print ads as playbills.
TV Ad Matrix
Name_____________________________ Class_______ Date________________
Day of Week__________________ Date____________
Time Watching________ to ________ Show(s) Watched___________________
Day of Week__________________ Date____________
Time Watching________ to ________ Show(s) Watched___________________